An up-and-coming entrepreneur from Dublin is making waves with his jeans, which are 75% denim and 25% beer bottle.
Peter Heron, an Irishman now living in New York, has launched his clothing line I Am Not A Virgin, made of partly recycled materials such as brown beer bottles and food trays. The clothing range consists mainly of shirts and jeans.
Heron’s clothing line draws attention not just for its materials, but also for its eyebrow-raising name. I Am Not A Virgin, as Heron explains, is named thus for the materials, which are recycled and therefore non-virgin.
His idea was originally to create jeans from the leftover fabric scraps, which he would get from manufacturing mills. However, a DKNY senior designer discussed with him the possibilities of using a new fabric that is made up of 75% cotton and a quarter percent recycled synthetic material like beer bottles.